I am Franziska Schwarz, an experienced designer focusing on identity. My offer ranges from strategic consulting and ideation to the development and implementation of flexible design and branding systems.
My approach is led by empathy and boldness; constantly zooming in and out with utmost attention to detail as well as the big picture. I aim for clarity and distinct character.
I have worked independently for own clients as well as for agencies, in the roles of Executive Creative Director and Lead of Design and UI teams.
I work and write in English as well as German.
My work ranges from projects very large to rather small, for clients from numerous fields. What’s most important to me are interesting challenges and working with open-minded people.
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Culture & Events · re:publica, conference · A/D/O by MINI, Brooklyn design space · transmediale, festival for art and digital culture · Designmai, festival Berlin · Bread & Butter Berlin, fashion trade show · CeBIT, expo · Automotive · MINI · BMW · BMW i · Volkswagen · Service · DriveNow · ParkNow · Quarters Co-Living · Alphabet · FindTheBest, Kevin O'Connor · Science & Innovation · Cyber Valley · Tübingen AICenter · AI Breakthrough Hub · Luxury & Premium Goods · Richemont · Baume & Mercier · Panasonic Kitchen · Publishing & Media · gestalten, art and design publisher · Spreeblick · ZDF tivi · Warner Music Group
