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MINI

Brand Relaunch
Corporate Design
Logo-Redesign
Design Strategy
Design Concept
Creative Direction
Team-Lead Design
Lead of Design Guidelines
Photoshoot Direction (MINI Hatch)

MINI, the first major car brand that went “flat”:
‍logo redesign and application

new MINI corporate typeface (by Binnenland)

website style guide

sales brochures, spread ad, brand book

Franziska Schwarz for KKLD*

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Further Projects

A/D/O Brooklyn
Visual Identity

DriveNow
Service Design

Quarters
Identity Design

Cyber Valley
Visual Identity